10 do’s and don’ts for launching a successful Kickstarter from Makerversity member and Sidekick founder, Oscar Lhermitte.
Sidekick Creatives are group of designers, filmmakers and media professionals brought together by Oscar. With their combination of skill-sets they are able to help projects execute successful campaigns and in turn realise their crowdfunding goals.
#1 HAVE A PROJECT
Clearly defined in one sentence – An idea is not a project
#2 WITH A DEFINED OBJECTIVE
This is not a test
#3 AND A PLAN OF EXECUTION
With key dates in control
#4 CREATE EXCITING REWARDS
That reach a large and diverse community
#5 MAKE A VIDEO
The shorter the better
#6 SHOW THE PAGE TO YOUR FRIENDS
#7 CHECK COPYRIGHTS – INTELLECTUAL PROPERTY
Are you in your rights to develop this project?
#8 USE SOCIAL NETWORKS
If people do not talk about the project, it won’t be visible
#9 SPREAD THE WORD ONLINE AND OFFLINE
Reach out for people at meetings, tradeshows, events, …
#10 HAVE FUN DOING IT!
#1 BEG FOR MONEY
Engage with people
#2 KEEP IT SECRET UNTIL YOU LAUNCH
Share it with people before the launch
#3 SIT AND WAIT
It’s hard work but worth putting in the time
#4 HURRY THE LAUNCH
If you are not ready, don’t launch it
#5 EXPECT TO GET RICH QUICK
Most campaigns raise less than £500
#6 MAKE IT COMPLEX
Be clear and coherent
#7 ASK MORE THAN YOU NEED
Asking for more will not necessary give you more
#8 PROMISE THINGS YOU CAN’T
This is not a test, you have things to fulfil
#9 TAKE A BREAK ONCE YOU GOT THE FUNDS
It is only the beginning
#10 GIVE UP
A failed campaign does not mean your project is not worth doing
Oscar gave an expert talk to Makerversity in the Pearson Lab on Monday 1st of June. Keep an eye on our events page and get updates for upcoming expert talks and events.
Make sure you check out our curated Makerversity Kickstarter page.