How to get your project off the ground
Joris Lam, Founder, Tree Wifi
Joris Lam talks about starting up your business through a combination of rapid prototyping and online viral marketing.
Joris Lam is a Dutch designer and entrepreneur who likes to make complex problems relatable and simple through creative use of technology and design. His ‘TreeWiFi’ project rewards citizens of polluted cities with free WiFi when communities come together to clean the air in their street. He is currently working on a modular IoT ecosystem that allows anyone without technical knowledge to get a sensor project or startup off the ground in minutes