Don’t have a product? How to start a service based company.
Alex Bone, Founder, Mettle Studio
There is a lot of material online to support product based start ups, but what if you are a start up service provider? What aspects are relevant? Mettle studio is a product design agency working at the intersection of software and hardware. We are nearly 3 years old and we’ve had a range of experiences as a startup design service provider – good and bad. I’ll talk through our learnings and the things I wish I’d known by sharing a few Mettle case studies.
Co Founder and Creative Director at Mettle Studio. Alex has a Master’s in Engineering (Nottingham University), Science (Imperial College) and Design (Royal College of Art) before tutoring at the Royal College of Art across Innovation Design Engineering and Global Innovation Design. He has worked across innovation, product design and development, technology and design strategy with the likes of Oxfam, Hitachi, General Electric and PwC. He co-founded Mettle to operate at the intersection between big data, AI and machine learning and to inform and build both software and hardware. Mettle considers itself to be a cutting edge product design agency that is as dextrous in computational software as it is in product design and user research.